If you’re only using one ad network or still relying on a static waterfall, you’re missing out. Smart use of mediation and in-app bidding can boost your eCPM by 35% or more, according to ironSource
eCPM (effective cost per mille) is the amount you earn per 1,000 ad impressions. Higher eCPMs mean more revenue without needing more users.
According to Google AdMob, a well-optimized bidding strategy can boost your eCPM significantly across global markets.
Mediators like AppLovin MAX, AdMob Mediation, and ironSource LevelPlay allow multiple ad networks to compete in real-time for your inventory.
This increases competition and fills every impression with the highest possible bid.
Instead of following a fixed sequence (waterfall), real-time bidding enables networks to bid simultaneously, maximizing your yield per impression.
Publishers using MAX by AppLovin have reported up to 50% increases in revenue after enabling bidding.
- Set 3–4 price floors for key geos.
- Use at least 3 bidding partners (Liftoff, Meta Audience Network, Unity Ads).
- Monitor average latency and ARPDAU weekly.
- Avoid overloading your stack—3–5 strong networks is ideal.
Don’t leave money on the table. Mediation with real-time bidding doesn’t just boost fill rates—it helps maximize every impression.
If you’re ready to lift your eCPM by 35% or more, it’s time to build a smarter stack.
